I'm all about a good story. I love it even more when that story helps your brand create authentic connections with the world around you. Through thoughtfully crafted visual & written assets, I aim to empower you to grow your brand by providing you with approachable ideas & strategies across branding, Brand strategy, marketing, creative direction, and more.




After years working in New York and Los Angeles in fast-paced roles covering everything from PR, Marketing, Event Planning, Strategic Partnerships & Collaborations, Social Media, and more, I decided to venture out on my own and open WM GOODS, a warm & relaxed lifestyle boutique in my hometown of Portland, OR. I developed every piece of the puzzle that comes along with opening a business, handling everything from conceptualizing the company’s core values & persona, developing the visual identity for the space, creating a digital presence through e-commerce & social media platforms, handling press outreach, planning in-store and community events, and so much more. The process helped me realize my passion (maybe obsession?) for drilling down to the core of what a company stands for to create a strong brand identity. I began taking on freelance projects, which organically led to Well Made Consulting.

Relationships and community are invaluable to me, personally and professionally. I find it so inspiring to meet new people with diverse interests & skills, and to hear their stories and approaches to work. This has led me to develop an amazing network of creative & talented individuals that I'm able to call on as resources for each consulting project, based on that project’s specific objectives and budget. This ensures that you have the best & most relevant talent working for you while keeping things lean and efficient, providing you with a cost-effective and streamlined experience.

Whether your starting a new business, need a rebrand, or just want a fresh set of eyes to help guide you, I'm here to help your business shine. I really hope to work with you!