branding / brand strategy / marketing



I'm all about a good story. I love it even more when that story helps your brand create authentic connections with the world around you. Through thoughtfully crafted visual & written assets, I aim to empower you to grow your brand by providing you with approachable ideas & strategies across branding, Brand strategy, marketing, creative direction, and more.




After years working in New York and Los Angeles in fast-paced roles covering everything from PR, Marketing, Event Planning, Strategic Partnerships & Collaborations, Social Media, and more, I decided to venture out on my own and open WM GOODS, a warm & relaxed lifestyle boutique in my hometown of Portland, OR. I developed every piece of the puzzle that comes along with opening a business, handling everything from conceptualizing the company’s core values & persona, developing the visual identity for the space, creating a digital presence through e-commerce & social media platforms, handling press outreach, planning in-store and community events, and so much more. The process helped me realize my passion (maybe obsession?) for drilling down to the core of what a company stands for to create a strong brand identity. I began taking on freelance projects, which organically led to Well Made Consulting.

Relationships and community are invaluable to me, personally and professionally. I find it so inspiring to meet new people with diverse interests & skills, and to hear their stories and approaches to work. This has led me to develop an amazing network of creative & talented individuals that I'm able to call on as resources for each consulting project, based on that project’s specific objectives and budget. This ensures that you have the best & most relevant talent working for you while keeping things lean and efficient, providing you with a cost-effective and streamlined experience.

Whether your starting a new business, need a rebrand, or just want a fresh set of eyes to help guide you, I'm here to help your business shine. I really hope to work with you! 







Well Made Consulting has played a key role in helping us clarify our brand identity and story. As a social venture, there were so many messages we wanted to share, that it often seemed overwhelming to pick just one story. That said, through the conversations, exercises, and emails, Whitney guided us through refining our brand narrative; from website copy to our voice on social channels. She was the discerning eye and bold voice we dearly needed as a team. She helped us weave tangled thoughts into a unified brand vision.
— Co-Founder, Velé
Well Made Consulting has been a critical asset to our small business. Whitney was able to expertly identify our aesthetic and combine our design tastes into a clear voice and vision. Whitney is insightful and knowledgeable, and with her guidance we created a brand vision that is unique and perfectly representative of “us”. We are thrilled with the experience and can’t recommend her enough. She turned our dream into a reality.
— Project Manager, Dailey Design Studio
Working with Whitney of Well Made Consulting has always been a seamless, and organized process. Not only is Whitney a delight to work with, but her knowledge and professionalism really set her apart. We have collaborated on multiple branding projects for her clients, and I have time and time again, been impressed with her efficient communication style and strategy. I highly recommend Whitney for those looking to refresh or create a strong brand with authentic and meaningful messaging.
— Founder, Perspektiiv Design Co.
Having a trusted resource like Whitney gave me the to confidence and guidance to take my idea and turn it into a reality. She helped me prioritize all of the different tasks that needed to be accomplished and used her insight from many years in retail and owning her own company to advise me on key components of my business including branding, selecting product, and vendor relations. Whitney also ultimately helped me save thousands by reviewing contracts and identifying items that I could either do myself or hire out for less. She also was able to provide me with real examples of communications and templates she used when setting up her company that not only saved me time but also quickly got me up to speed on industry expectations. I really appreciated Whitney’s openness & transparency and that she is down-to-earth. Unlike some other consultants out there, Whitney actually has built a company and brand from the ground-up and knows what it takes (and how scary it can feel at times) and is able to speak from experience.
— Founder, Sterling Harper Home