A few mentions of Whitney goodman & well made consulting in the press


Lonny Mag

“It's hard not to fall in love with Whitney Goodman's style. The Portland native has a cool look that captures an elegant take on West Coast vibes mixed with the coziness of the Pacific Northwest. So when you take a peek into the home of the consultant and former store owner, the design totally makes sense.”


“Whitney owned WM Goods, a beautiful shop in Portland focused on mindful design, and she was a massive inspiration for me when I started out with Inner Light. I met Whitney while I was working for Mary MacGill Jewelry, and I immediately fell in love with her and her space. Seeing a young, female business-owner with a shop that I admired for its aesthetic was inspirational for me and it helped me believe that I could open my own space some day. Even when designing Inner Light, I looked to WM Goods for ideas – I was tempted to copy her light wood display tables with white wire legs! Most recently, Whitney launched Well Made Consulting. She is leveraging her years of experience as a store owner and buyer to help brands craft authentic stories and strategies with everything from public relations to creative direction.”




“Whitney Goodman, owner of WM Goods and a Portland native, will happily make the case for moving back home. After a few years in New York, Boston, and L.A., she found herself missing the place she thought she’d never go back to. Now she owns a boutique just blocks away from her dad’s whiskey bar, and she wouldn’t have it any other way.”